Do you think you do not get enticed by the pricing techniques? If you think you don't, think again. Here is a list of such pricing tricks which you might have fallen prey to, at least once in your life.
- The cost of items without dollar signs - Often you'll find that in restaurants, the prices of the items are written without any dollar sign. This is because the customers tend to spend more when the prices are written without a dollar sign. If you come across a restaurant menu when no price is mentioned, then be prepared that it's a high-end place where the customers don't care how much they-re spending. So, if you're worried about the price, then you should go to another restaurant, where you know how much you're spending.
- Limits on how much you can buy - Often the retail stores add limits to a particular product, like 3 per customer; it means that a customer cannot buy more than 3 items. This is the trick which the retailers play since by this message, the customers feel that the thing is in demand and they usually end up buying the items more than what they usually would.
- Retailers displaying prices without cents - It is usually easier to compare the discount when a new price after discount is marked as $25 from $35 in comparison to a price marked as $24.89 from 34.89. This is usually done to entice the customers to buy that product since they can compute the difference much more easily.
- The 10 items for $10 trick - You may come across a store displaying 10 items for $ 10. This means that they're enticing you to buy 10 items, or in other words, to buy items in bulk. Before you start calculating whether or not you'd be able to consume all the items before the expiry date, look carefully. You might be able to buy 1 item for $1. So, next time you come across such a displayed message, ask the retailer whether or not you can buy 1 item for $1 or 2 items for $2.
- Buy one item and get another at half-price - This is also quite a common pricing phenomenon. You enter a shop and you get to know you buy one item and get another item of same or lower price at absolutely half of the price. So, what do you do? You might end up purchasing an item you may not require at near future, only to take advantage of the offer.
- Price tags with 99 - This is perhaps a pricing trick every one of you has come across. Actually the prices ending with .99, .95, or .98 appears to be much cheaper than the prices ending with .00. It has been found that since people usually read from left to right, it is most likely that they register the first number without taking account of the cents and find the items to be reasonable.
There's nothing wrong if you've got enticed by these pricing techniques. But, from next time you come across such pricing techniques, think logically and make your decision so that you don't repent later to have spent more.